Watch Oh No Ono’s “Swim”

An eye-popping delight for the indie-experimental lover.

I don’t think I’ve seen a decent music video since the 1990s. I believe the last “good” one would either be Radiohead’s “Just” (1995) or “Californication” by the Red Hot Chilli Peppers in 1999. A music video that doesn’t detract from the beauty of the song itself is a fine balance most bands and video directors bludgeon with a club.

This time, leave it to the Danish to make something interesting, beautiful and haunting. Oh No Ono is an alternative experimental space-rock band from Copenhagen. Their fourth album Eggs hit the shelves this week. The single “Swim” is delicately layered, with chorus singing and complex instrumental passages reminiscent of the Arcade Fire. Part eerie, part intriguing, the song is unforgettable.

 

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Oh No Ono looking pretty

 

 

The video, directed by fellow Dane Adam Hashemi, is a sweet coming-of-age story about an over-imaginative and aroused child. It’s about the shame of the first sexual experience, from the perspective of a creepy pre-pubescent boy. Like I said, I was surprised to find a music video that I would enjoy again!

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